Appraisal & strategy
Market evidence, an informed pricing strategy and practical advice on preparing the property for sale.
London and the Home Counties
Sales
Your property. Thoughtfully represented.
We represent sellers across London and the Home Counties, from individual apartments and family homes to new developments and investment property. As an independent agency, we bring personal attention to pricing, presentation, negotiation and the progress of your sale.
Sales
Considered representation, from appraisal to completion.
We advise on the positioning, presentation and marketing of individual homes, new developments and investment property. Whether a discreet introduction or a wider launch suits the instruction, we manage enquiries, qualify buyers and negotiate with your priorities in view.
Presentation & marketing
Photography, clear particulars, targeted introductions, accompanied viewings and considered feedback.
Negotiation & progression
Offer assessment, negotiation and liaison with buyers, solicitors and other agents through to completion.
FAQs
Your sales questions, answered.
Which areas and properties do you cover?
We cover London and the Home Counties. Our work includes apartments, family houses, new developments and investment property, with commercial instructions considered around the property and your objectives.
How do you recommend an asking price?
We review comparable properties, the location, condition and distinctive features of your home, alongside current buyer demand and your timescale. We then discuss a reasoned asking price and marketing strategy with you.
How will you present and market my property?
We agree a plan around the property and the buyers it is likely to suit. This can include photography, clear particulars, our website, targeted introductions and social media. We review enquiries and viewing feedback with you as the instruction progresses.
Can you arrange a discreet sale?
Yes. Where discretion is a priority, we can discuss a private approach and carefully selected introductions. We agree what may be shared, with whom and when, before any wider marketing.
Who handles viewings and offers?
We arrange accompanied viewings, provide feedback and discuss offers with you. Alongside the price, we consider the buyer's position, proposed timescale and any chain, then negotiate according to your instructions.
What happens after I accept an offer?
We coordinate communication with the buyer, solicitors and other agents involved, follow up outstanding information and keep you informed as the sale progresses. The timetable depends on the transaction and any chain.
Can you also help me buy my next property?
Yes. Our buying agency can work under a separate instruction to define your brief, source suitable opportunities, arrange viewings and support negotiation. We explain our role and who we represent from the outset.
How we market your property
A considered launch. A closely managed sale.
We agree the approach around your property, its likely audience and your priorities. The scope is confirmed with you before work begins.
Position
Comparable evidence, a reasoned asking price and a clear brief.
Present
Photography, floor plans and property particulars, with film where agreed.
Introduce
A tailored launch, relevant introductions and accompanied viewings.
Keep you informed
Enquiry and viewing feedback, offer discussions and transaction updates.
View example particulars
An example using our Lindsay Square instruction. Marketing scope varies by instruction.
Off-market
Off-market property
Some opportunities call for a more discreet approach. We help clients explore residential and commercial property beyond the public listings across London and the Home Counties.
Residential
Off-market residential properties
From a London apartment to a family home in the Home Counties, we undertake a discreet search around your brief. Share your preferred locations, budget and priorities so we can explore suitable opportunities through our network.
Discuss a private searchCommercial
Off-market commercial properties
For investors, occupiers and developers, we explore privately available commercial premises, investment assets and development opportunities. Tell us the location, intended use, budget and acquisition or leasing requirements, and we will discuss a focused search.
Discuss a private searchPrivate opportunities are shared selectively, subject to availability and the owner’s permission. Registering your requirements does not guarantee a matching property.
Personal attention · Careful presentation · Clear communication
Begin with a conversation about your property.
Tell us about your property, your timescale and what matters to you. We will help shape the right approach to its sale.
Request a sales appraisalinfo@goldmanandco.co.uk
